Songbird Bakery

“Smell that? Freshly made cupcakes.” |

Songbird Bakery bake ‘freshly made cupcakes’. They have recently acquired shop space with kitchen and dining area. Branding for the shop and website was needed.

A hidden gem on Bedford Street.

Initial digging lead me to the difference from smaller town shops to high street stores.

“In the narrow streets … although signs occur, persuasion is mainly through the sight and smell of the real cakes through the doors and windows of the bakery.”

“On Main Street, shop window displays for pedestrians along the sidewalks and exterior signs, perpendicular to the street for motorists, dominate the scene almost equally.”

///// Create sketch of street /////

Initial brain map 'home comforts' was used as the measuring stick for the rest of the project

///// Brain map shouldlook less structured /////

Musical notes, bird houses & tea.

All initial ideas had to revolve around the themes of 'home', 'music' & 'vintage'. Three proposals were created. These held symbols such as bird houses musical notes and tea. The bird house is a connates a little house for a bird family. With music you recognise that your heart beat is metrnomic. Tea is as traditional as it comes.

After a few iterations of each idea the birdhouse held the most potential. Bird house had the tradition to be vintage and the shape to represent a homely feel. The other two ideas didn't seem to represent a cake shop, they leaned too much towards a theatre & tea house.

Logo ideas Coming up with three concepts to put forward to the client

///// Sketches to be displayed are various size and shapes /////

Window Lettering development Creating a non-style from a confusion of style. Window needed to be clutter free

///// Carrossel should be 100% width /////

A clean & fresh approach.

The grid for the Songbird Bakery lettering
Songbird Lettering Angled lettering adds energy to a homely business
Final logo and lettering design
The grid for the Songbird Bakery window lettering
Clean Window Lettering Window lettering couldn't outshine the interior
Finalised elements Every element needed to let the shop be the focul point

///// Take pic of shop in full /////

Songbird Business Card A card that is as clutter free as the shop window

///// Add a quick description on the purpose of /////

\                /
\   Songbird   /
\   Bakery   /

"Hey there cupcake."

///// Create image of code; place on an angle /////

Songbird Website A website you could eat. The flavours needed to be handed on a plate
Promo Material Moving forward with Songbird Bakery through promo material

///// Add thin black border around posters and resize them to smaller size. Maybe add them as a collage on an angle? /////

Interior over design.

Working alongside the experience of the shop, the design had to take a back seat. Windows needed to be clear. Shapes had to be basic. Flamboyancy was not a desired feature. Nothing could compete with the interior. Only with the website was there an opportunity to add a bit of flair. Images of cupcakes were subtly placed in front of you and suggested ‘please try me’.

Changes could have been made such as, the angle of the window lettering could have been removed as it conflicted with the signage lettering. Having said this the white against the clear window is subtle and doesn’t shout so it is less noticeable.

Songbird Bakery have now been able to add their own decoration on occasions such as Halloween or Christmas without the window looking too over crowded. Promo material is also opportunity to show off personality.